TradPlus, a leading monetization platform in China, selects Kidoz for Kid-Safe Advertising
Kidoz Partners with Singular to Provide Kid-Safe Attribution
ANGUILLA, B.W.I., July 12, 2021 – Kidoz Inc. (TSXV:KIDZ) (the “Company”), mobile AdTech developer and owner of the market leading Kidoz Contextual Ad Network ( www.kidoz.net ) and the Kidoz Publisher SDK, announced today that it has partnered with TradPlus, a leading mediation platform (www.tradplusad.com). Tradplus have integrated the Kidoz SDK into its mediation solution for mobile apps, which will seamlessly serve Kidoz Ads within kids mobile apps using the TradPlus solution. TradPlus is a trusted and popular mediation platform that provides professional monetization services for top publishers in China, serving more than 50 Billion ad requests daily.
The Kidoz Safe Advertising Network is COPPA & GDPR compliant, brand safe, fully hand curated, and reaches more than 300 million children and families every month. Leading brands such as Mattel, Lego, Disney, Crayola and more, create connection and awareness with kids by launching Kid Safe ads on the Kidoz Network.
“TradPlus is a leader in mediation technology in China and now thousands of apps will have the opportunity to access Kidoz ad inventory. TradPlus is excited to bring kid-safe advertising to our publishers in China and leverage Kidoz global Sales operations,” said Matt Wang, CEO of TradPlus.
“Kidoz is expanding globally, and China is a strategic market that we are unlocking via strategic partnerships like the one with TradPlus,” said Eldad Ben Tora, Kidoz Co-CEO, “As privacy and safety concerns are increasing globally, partnering with TradPlus is mutually beneficial, as Kidoz can enable top app developers in China and Asia to safely monetize their under 13 traffic, and will expand the Kidoz Network with hundreds of millions of users in China. The approval from Google and Apple have made Kidoz the most popular mobile network for Kid-Safe publishers and our growth is a result of our high performing media and highly engaged users. Our partnership with TradPlus is a great achievement for Kidoz and we look forward to working together.”
Founded in 2017, TradPlus (www.tradplusad.com) is a monetization service that integrates SDKs of multiple mainstream ad networks around the world. Committed to providing convenient, professional and efficient advertising monetization services for developers at home and abroad. Through the refined management of advertising resources and intelligent optimization algorithms, combined with data advantages, TradPlus provides developers with the best solutions for mobile traffic monetization.
About KIDOZ INC.
Kidoz Inc. (TSXV:KIDZ) (www.kidoz.net) owns the leading COPPA & GDPR compliant contextual mobile advertising network that safely reaches hundreds of million kids, teens, and families every month. Google certified and Apple approved, Kidoz provides an essential suite of advertising technology that unites brands, content publishers and families. Trusted by Disney, Hasbro, Lego and more, the Kidoz Contextual Ad Network helps the world’s largest brands to safely reach and engage kids across thousands of mobile apps, websites and video channels. The Kidoz network does not use location or PII data tracking commonly used in digital advertising. Instead, Kidoz has developed advanced contextual targeting tools to enable brands to reach their ideal customers with complete brand safety. A focused AdTech solution provider, the Kidoz SDK and Kidoz Programmatic network have become essential products in the digital advertising ecosystem.
The Private Securities Litigation Reform Act of 1995 provides a “safe harbor” for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made or to be made by the company) contains statements that are forward-looking, such as statements relating to anticipated future success of the company. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ materially from those expressed in any forward-looking statements made by or on behalf of the company. For a description of additional risks and uncertainties, please refer to the company’s filings with the Securities and Exchange Commission. Specifically, readers should read the Company’s Annual Report on Form 10-K, filed with the SEC on March 31, 2021, and the prospectus filed under Rule 424(b) of the Securities Act on March 9, 2005 and the SB2 filed July 17, 2007, and the TSX Venture Exchange Listing Application for Common Shares filed on June 29, 2015 on SEDAR, for a more thorough discussion of the Company’s financial position and results of operations, together with a detailed discussion of the risk factors involved in an investment in Kidoz Inc.
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