November 17, 1999
B Cox Interactive Sales Partners with Bingo.com Through Media Agreement
Wednesday, November 17, 1999, Tallahassee, FL. – Bingo.com Inc. (OTC BB:BIGR) today announced a promotional partnership with COX Interactive Sales which will create more then 12.75 million impressions per month and place Bingo.com advertising on sites including Gamesville.com, Val-Pak.com and COX Interactive Media, as well as on the Prodigy Internet service, giving Bingo.com a strategic position on some of the most valuable real estate on the Internet.
With this agreement, advertising will initially be focused on promoting Bingo.com within the North American market through high profile ads with a variety companies, which will create broad exposure for the company. For example, Bingo.com has purchased a special advertising feature on the Prodigy Internet Homepage (prodigy.com) that allows Bingo.com to promote itself directly to Prodigy members (currently 1.2 million managed subscribers). The advertising from Bingo.com is yet another way Prodigy Communications Corporation (NASDAQ: PRGY) is pursuing its strategy to create new revenue streams from the redesigned Prodigy Internet Homepage. Gamesville.com (gamesville.com), another premier advertiser, is the leading provider of online massive multi-player real-time games for prizes, named by MediaMetrix as the “stickiest” site on the internet. With over 30,000 coupons, Val-Pak Coupons On-Line (valpak.com) is the largest database of money-savings offers for local products and services on the Internet. Bingo.com will also place advertising on COX Interactive Media (cimedia.com), which owns and operates a network of 32 local city sites across the US. (Atlanta, Austin, San Diego, Seattle, Pittsburgh, among others).
Bingo.com’s President, Shane Murphy, commented “In line with our business strategy (which can be viewed on our new corporate site under About Us), Bingo.com will actively promote and draw additional traffic to our site in anticipation of the new Play-4-Free games for the North American market. We are confident that our on-line media buying relationship with COX Interactive Sales will yield a tremendous increase in traffic as well as a substantial interest in the Play-4-Free Bingo games. This additional interest created from COX Interactive Media, Gamesville, Prodigy, and Val-Pak.com will continue to develop our growing database of registered users who are waiting eagerly to play the new bingo games.