May 24, 2000
Bingo.com Files for Patent
Method and Apparatus for Directing Interleaved Messages in a Network Based Interactive Application
MARINA DEL REY, Calif., May 24, 2000 – Bingo.com Inc. (OTC BB: BIGR), a vertical Internet media and entertainment company, announced today that it has filed a provisional patent application with the U.S. Patent and Trademark Office for a Web-based service to target and deliver specific merchandise offers to registered users.
The service will enable Bingo.com and its partners to deliver multimedia shopping opportunities targeted to each individual registered user at Bingo.com, while the users play free multiplayer bingo games and chat online. For example, a player from the East Coast who indicates a preference for grocery savings and electronic equipment will be able to see such opportunities while at the same time a player in Los Angeles sees new car deals and vacation packages, and so on. The players will have an opportunity to fulfill the order without interrupting their online game-playing experience. While the service will be integrated into the online game-playing environment, it is modular and can also be licensed to other online and offline companies for any product or service.
“We are very excited about the potential for this process,” said Shane Murphy, CEO of Bingo.com. “It is a natural use for our one-hour average user session and represents one of the many ways we are using our internal resources efficiently to deliver value to our shareholders, our partners, and our ever-increasing base of registered users. The process also provides some very intriguing opportunities to integrate offline partners with our online capabilities, separate from Bingo game playing. We are discussing license and distribution opportunities with possible partners.” The provisional patent application, entitled “Method and Apparatus for Directing Interleaved Messages in a Network Based Interactive Application,” was filed on April 20, 2000.