March 7, 2000 Announces its “Crack the Vault” Contest with $100,000 Cash Prize

Relationship to Help Build Brand Awareness And Improve Site Stickiness

MARINA DEL REY, Calif., March 07, 2000 – Inc. (OTC BB: BIGR), announced today a promotional campaign aimed at building site traffic and registration activity for its free-play bingo Web site. The promotion, called “Crack the Vault Combo-Match” has a $100,000 cash prize for the person who can accurately guess the combination to the “cyber-vault”. Visitors can register for free to get a chance to guess the correct numbers to crack the vault containing $100,000 in cash.

“This marks the next step in the evolution of our business plan,” said Shane Murphy, president and CEO of “Although we primarily utilize free-play bingo games to bring traffic to the site, Inc. is a data accumulator first and foremost, with the goal of attracting large volumes of traffic and then collecting demographic information about our registered members. This provides valuable information to a potential advertiser to serve highly targeted advertising that is demographically specific. This comprehensive data in turn maximizes the value of the advertising space on the site.” has contracted the services of SCA Promotions for the “Crack the Vault Combo-Match” campaign. A policy underwritten by Lloyds of London insures the contest, which is operated much like a lottery. In the event that someone guesses the correct combination to the cyber-vault, the insurance policy will pay the $100,000 winning prize.