August 22, 2000
Nielsen//NetRatings Ranks Bingo.com ‘Stickiest Site On The Web’
We Bet You Can’t Play Just Once
MARINA DEL REY, Calif., Aug. 22 /PRNewswire/ — Bingo.com, Inc. (OTC Bulletin Board: BIGR), ‘the most addicting experience on the Web’, announced today that Bingo.com has been ranked the “Stickiest Site on the Internet” for the month of July by Nielsen//NetRatings, as reported by USA Today, August 16, 2000. “Stickiness” is an industry term for measuring how long users stay on a site. This measurement is extremely important to potential advertisers seeking a captive audience.
Bingo.com’s average July user session according to the poll by Nielsen//NetRatings was almost NINE HOURS, 3.7 times that of Pogo.com, the only other game site to appear on the Nielsen//NetRatings radar. The industry average for time spent on web sites is less than four minutes per month. The Nielsen//NetRatings poll was conducted during the month of July, according to the USA Today report. Nielsen//NetRatings collects real-time data from more than 65,000 panel members in the United States. Their U.S. panel sample consists of 57,000 at-home users and 8,000 at-work users. This panel collectively represents the largest representative media research sample of Internet users in the industry. Worldwide, in partnership with ACNielsen eRatings.com, Nielsen//NetRatings measures the Internet experiences of nearly 110,000 actual Internet users.
“This recognition should raise some serious flags at our competitor’s offices given that our site was launched only eight months ago,” said Shane Murphy, CEO of Bingo.com. “We always knew the site was extraordinarily popular, but the Nielsen//NetRatings sample demonstrates how much MORE popular Bingo.com is than even the most well-established brands on the Internet, including those with far greater media budgets. I am told heads are rolling over at Uproar, Pogo, Gamesville, and Prize Central. Make no mistake: Bingo.com is here to stay. We’re aggressive and alarmingly popular with players. And we’ve just begun.”